My name is xxxx (what? thought I’d really give up this kind of information?! Dude, I’ve a job to keep…), I’m currently working in a big, big, big Public Relations company (I don’t think there’s a bigger one, you do the maths…) in London, where I’m responsible for the “sensitive corporate messages”, ie. geenwashing and working with all kind of bad guys.
I’m not writing to redeem myself, though a good absolution would be appreciated ;-), but rather to share my European view of a very American job. I’ll try to go back to the basics, and rethink the ground theory of PR, through recent and/or famous case studies. Hope to hear from fellows PR guys, or anyone interested… Feedback much appreciated.
Nothing but the spin... 