Telecom companies now plan long term communication strategies

A very interesting about radical communication changes for US cell phone company Verizon.

The interesting part is that the article ain’t only about Verizon or even the States, but shows a major trend in telecomunication companies communication strategies…

 

This week the chief executive of Verizon Communications declared his company is willing to hang up on its landline phone business.

It’s not certain if the dirt around Alexander Graham Bell’s grave is disturbed, but this is a significant bow to the ever-changing forces of personal communication.

Verizon, after all, is one of the largest descendants of the old Bell system named for a man considered the inventor of first practical telephone.

Speaking to a Goldman Sachs investor conference Thursday, Ivan Seidenberg said his company is simply no longer concerned with telephones that are connected with wires, the New York Times reported.

That’s not entirely unexpected. The death knell for wire phone communications has been clanging loudly since the beginning of the new millennium. Cell phones have explosively turned the idea of immediate communication — at competitively cheap prices — into an expectancy of basic phone service. Cable companies have nibbled more than a large chunk of the landline business away with customer deals that package Internet and landline service into monthly cable bill packages.

Verizon signaled it was getting that message loud and clear when it started offering similar packages and adding a charge to bills when customers drop their landline service.

But don’t cry for Verizon. It has much bigger fish to fry. It controls the largest mobile phone company in the country. The company’s early investments in fiber optics has given it the capacity for expansion and speed of service that seems nearly unmatchable at this point.

It will still offer traditional service, but only as an add-on — sort of like an anachronistic outreach to those who still pine for conversation via a phone cord. Mr. Bell would still be proud.

Apple communication still full of s*** … but so efficient

On Monday, Apple spread the word that it was holding an event on September 9. Nothing more…

So as usual, tech journalists all across the world are wondering what will be Apple’s next Wonder.

I personally get tired of this mouth-watering and endless communication process so many firms enjoy and that Apple especially love.

By the end of the day everybody (apart from me) gets excited and wonder what will once again come out of the hat.

Well, I can tell you from my very point of view : a new useless gadget that no one can live without… (No insider news sorry).

To come back to my point I think PR should come with new ideas and be a little original. That’s our job guys!!!

Sure this type of campaign still work. But for how long? What other communication means have you explored in case suddenly people get bored of the same old trick?

FYI, an abstract of the New York Times:

Apple sent out an e-mail message today to certain tech journalists indicating that it was holding an event Sept. 9 in San Francisco. That’s about all the information it gave, because Apple knows that speculation about the event will do all the work for it.

A screen shot of the e-mail for Apple’s invitation-only media event.

The question is, of course, what will be announced? Apple gives directions to the invitation-only event from the south, north and east, but says little else. (It doesn’t even say it is a product announcement; it’s simply an event.)

Apple did include a picture of the iconic silhouetted figure of a dancing woman with the equally iconic white earbuds and cord that connect to an iPod. Across the picture are the words, “It’s only rock and roll, but we like it.”

Something to do with music, right?

And that’s all it takes: BusinessWeek, giving up its earlier speculation about a tablet, says it’s a new iPod. Wrong, says Silicon Alley Insider, it’s a Flip camera crusher. Jim Goldman at CNBC and AppleInsider propel rumors that the Beatles are coming to iTunes because, well, Wednesday is the same day the band is re-releasing its entire catalog, as well as the game The Beatles: Rock Band.